Plan
First 30 days: from invisible to findable
Don’t try to master every platform. Follow this sequence, then customise with the marketing check.
- Claim/create Google Business Profile and submit verification
- Create Instagram + Facebook business profiles (same name/logo)
- Write bios with suburb + clear call to action
- Add hours, phone, website/booking link everywhere
- Upload 8–12 good photos to Google and socials
- Pin Instagram highlights (services, reviews, FAQs)
- Ask 3 existing customers/friends for honest Google reviews
- Post your first 3 pieces of content (intro, offer, tip)
- Batch 3 posts for the week using the idea generator
- Reply to every comment, DM and Google question
- Post one Google update
- Check Insights: calls, direction requests, profile views
- If you have budget: boost one post or run a tiny local ad test
- Ask 5 more customers for reviews
- Update services/prices if anything changed
- Decide next month’s focus: more content, more reviews, or paid ads
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